Brand Discovery
Be Mobile Labs Visual Identity & Strategic Positioning

BRAND IDENTITY &
STRATEGY
DISCOVERY

Craft a brand identity that resonates deeply with your audience. This discovery captures your brand's essence, personality, and visual direction to create a cohesive identity system.

Brand Foundation 01 / 08
✓

DISCOVERY
RECEIVED.

Your brand discovery has been submitted successfully. Our brand strategists will analyze your vision and reach out within 24-48 hours with a strategic identity roadmap.

Discovery Summary

SECTION 01 / 08

BRAND
FOUNDATION

The essence of who you are and what you stand for

If your brand were a person, how would they introduce themselves at a dinner party?

SECTION 02 / 08

THE CORE
PERSONALITY

The traits that define your brand's character

Select 5 traits that define your brand

Of the traits selected above, which one matters most?

Which archetype best describes your brand?

Explain why these traits matter for your brand

SECTION 03 / 08

TARGET
PERCEPTION

The emotional impact you want to create

How should customers feel after interacting with your brand?

Empowered & Capable
Feeling confident, equipped, and ready to take action.
Safe & Secure
Feeling protected, stable, and in good hands.
Excited & Inspired
Feeling energized, motivated, and full of possibility.
Calm & Focused
Feeling clear, centered, and in control.

What do you promise to deliver to every customer?

Describe the transformation customers experience

What should someone think within 3 seconds of seeing your brand?

SECTION 04 / 08

THE "THIS OR THAT"
SPECTRUM

Position your brand on the strategic spectrum

Modern Contemporary Classic
Contemporary

Cutting-edge minimalism vs. timeless traditional

Approachable Balanced Elite
Balanced

For everyone vs. exclusive and premium

Bold Moderate Subtle
Moderate

Loud and attention-grabbing vs. refined and understated

Global Regional Local
Regional

Universal appeal vs. community-focused

Explain your positioning choices

SECTION 05 / 08

VISUAL
PALETTE

Color moods and visual directions that resonate

Select the color moods you are drawn to

Do you have specific colors in mind?

Share any specific color preferences, HEX codes, or colors to avoid

Brands or styles you admire (URLs welcome)

SECTION 06 / 08

TYPOGRAPHY
DIRECTION

The typographic voice of your brand

Select the typography direction that resonates with your brand

Serif
Timeless, authoritative, traditional. Classic elegance.
Sans-Serif
Clean, modern, approachable. Contemporary clarity.
Slab
Bold, strong, confident. Impactful presence.
Mono
Technical, precise, digital. Code-inspired aesthetics.

Do you prefer a single type family or pairing different styles?

Any fonts you love or want to avoid?

Where will your typography be used most?

SECTION 07 / 08

COMPETITIVE
LANDSCAPE

Understand the market and stand apart

Who is doing branding right in your industry?

Who is your primary competitor?

What do competitors do well, and where do they fall short?

How will your brand stand apart from competitors?

Where do you sit in the market?

SECTION 08 / 08

PROJECT
LOGISTICS

Budget, timeline, and deliverables

Total budget for brand identity and visual system

$15,000 – $25,000

When do you need brand guidelines delivered?

What brand assets do you need?

Do you have any existing brand assets to work with or evolve?

Who needs to approve the final brand?

BML

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